Drape in beauty because Allah swt loves beauty.

Every Muslim should dress well, because Allah loves beauty. As long as that beauty does not violate Allah’s boundaries and the Prophet ﷺ .

A hadith from ‘Abdullah ibn Mas’ud (may Allah blesses him), that the Prophet ﷺ said,

إنَّ اللهَ جميلٌ يُحبُّ الجمالَ

“Allah is Beautiful, He loves beauty” [Muslim].

And dressing well itself, is not considered as arrogance. A hadith from ‘Abdullah ibn Mas’ud (may Allah blesses him), that the Prophet ﷺ said,

لا يدخل الجنة من كان في قلبه مثقال ذرة من كبر‏

“No one who has an atom’s-weight of arrogance in his heart will enter Paradise”

فقال رجل‏:‏ إن الرجل يحب أن يكون ثوبه حسنًا، ونعله حسنة

A man said, “O Messenger of Allah, what if a man likes his clothes and his shoes to look good?”

فقال‏:‏ ‏‏إن الله جميل يحب الجمال، الكبر بَطَر الحق، وغمط الناس‏

He ﷺ said, “Allah is Beautiful and loves beauty. Arrogance means rejecting the truth and looking down on people” [Saheeh Muslim]

About our brand

Our brand ethos is to maintain modesty.

“Modesty doesn’t bring anything but good”. (Bukhari and Muslim)